The Subtle Differences between Data and Information

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When business owners are talking about investing in Business Intelligence systems they often start with implementation and execution. As a result, the basics are left for later. This can lead to a lot of problem when analyzing the results. One of the most important aspect that every owner must understand is the difference between data and information. Lack of knowledge in this regard will not only result in bad business decisions.

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Decision Making and BI Reporting—what’s the connection?

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Too many a times we see businessperson taking a decision and then crediting it to their “gut feelings”. However, if you think about it, should a gut feeling be trusted in matters of taking important, business decisions? As a matter of fact, should any feeling be considered for this purpose? The answer is no, for decisions need to be taken on the back of sound data and intelligence. Here’s how BI reporting can help you achieve just that:

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